Direct from the Vineyard

The $100 Pour for $20.

We've removed the middleman and the prestige markup. Just world-class wine for the price it actually costs to make.

Wine snobbery ends here.

For decades, the wine industry has hidden quality behind expensive labels and exclusive distribution. We believe that incredible wine should be accessible to everyone who appreciates it.

By working directly with small-batch vineyards in Napa and Sonoma, we cut out the overhead of traditional retail, passing every cent of those savings back to you.

Initial Releases

Limited early-batch access. Validate your interest below.

Verified Demand Phase
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The Benchmark

Heritage Cabernet

$22.00

Sourced from volcanic soil in Napa. Notes of dark plum and cedar.

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The Benchmark

Coastal Chardonnay

$19.00

Crisp, oceanic breeze finish with hints of green apple and flint.

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The Benchmark

Velvet Red Blend

$24.00

Smooth tannins, chocolate undertones, and a long silk finish.

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"This isn't just wine; it's a correction of a broken market. The quality matches bottles I've paid $100 for."
— David S., Master Sommelier (Verified Early Access)